From Siri to Alexa to Google, virtual assistants already permeate our lives. What will the next generation of these digital helpers look and sound like? Customer experience professional Karen Lellouche Tordjman gives us a glimpse of where they're headed -- and breaks down the two key challenges engineers need to crack in order to usher in a new age of truly smart voice assistants. Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. You're welcome to link to or embed these videos, forward them to others and share these ideas with people you know. Become a TED Member: http://ted.com/membership Follow TED on

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Machine intelligence is here, and we're already using it to make subjective decisions. But the complex way AI grows and improves makes it hard to understand and even harder to control. In this cautionary talk, techno-sociologist Zeynep Tufekci explains how intelligent machines can fail in ways that don't fit human error patterns -- and in ways we won't expect or be prepared for. "We cannot outsource our responsibilities to machines," she says. "We must hold on ever tighter to human values and human ethics." TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Face

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http://www.ted.com As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy. Read our community Q&A with Eli (featuring 10 ways to turn off the filter bubble): http://on.ted.com/PariserQA

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